Sometimes you knock on wood.
A brand inspired by farming, faith, hard work, and hope.
The Poem
“Knock on Corn is what I like to say,
A reminder to me about a Farmer’s Day.
They plow the dirt and plant the seeds,
And pray to God for a bountiful feed.”
— PJ Poet, 2011
The Story
We have all heard the expression “knock on wood.” Knock on Corn™ takes that familiar idea and gives it an agricultural twist.
A farmer can prepare the soil.
A farmer can plant the seed.
A farmer can work from sunrise to sunset.
But the farmer cannot completely control the weather, the rain, or what tomorrow will bring.
So you work. You plant. You hope. You pray.
And maybe you Knock on Corn.™
“You work. You plant.
You hope. You pray.
And maybe you Knock on Corn.™”
More Than a Phrase
Knock on Corn™ is an identity built around rural life, agriculture, farming, faith, optimism, and the people who understand what it means to plant something today without knowing exactly what tomorrow will bring.
These are ideas for what the brand could potentially become, rather than claims about products that currently exist.
The Message
There is something timeless about the farmer’s story. Before the harvest comes the seed. Before success comes work. And between the two is something nobody can completely control.
Knock on Corn™ celebrates the people willing to plant anyway.
Plant something.
Believe in something.
Knock on Corn.™
Final Call to Action
Knock on Corn™ is ready for someone with the imagination to take the seed that has already been planted and help it grow.
Available through FundraiserFarms.com — where proceeds help fund the Ben Franklin Movement and its mission.